Mission Statement
“Guided by our dedication to sustainability, craftsmanship, and forward-thinking, our mission is to reimagine spaces through the restoration, resale, and removal of furnishings and more. We’re paving the way through innovation but more importantly by giving back and impacting the lives and communities we touch.”
How did Suite Upgrades Start?
In 2003, Roland Serna (Founder and CEO) assisted a friend who was refinishing the damaged wood of a credenza. Serna was instantly enthralled with the concept of wood restoration and began experimenting with ways to simplify and improve the process.
As he educated himself to the products available for this craft, he honed his own techniques to enhance outcomes. Meanwhile, the more he researched the marketplace, the more he realized the potential for restoration services on a commercial level as an alternative to replacement services.
At this point Serna was homeless, and living and working out of his SUV. He started approaching local hotels…offering to do free restoration demonstrations on their furniture. “I was introducing a whole new concept to them with no downtime, minimal cost compared to buying new, and with significant environmental advantages,” he explain.
A few years later he realized that these same four and five star hotels were throwing out all of the furniture that they were no longer going to use as they bought new equipment and furniture to furnish their hotels. Roland saw the opportunity to remove the furnishings at no cost to the hotel himself. He found the need for furnishings like this around the country and began selling these off to other hotels and establishments. This gave the opportunity for 1-3 star hotels to upgrade at a fraction of the cost and the ability to obtain high end quality for these extravagant hotels.
Today Suite Upgrades Inc. is one of the largest hotel liquidation companies and fastest growing reusable furnishing companies in the United States. Roland has established “Truth Justice 23” which informs and fights against sex trafficking. This is Roland’s life passion and Suite Upgrades is a means of funding the fight against sex trafficking.
If you are considering upgrading your property or furnishings, please consider Suite Upgrades to help you with all your future needs!
